Zur Shamir Holdings Ltd, through its subsidiaries, operates in the insurance, consumer credit, and real estate markets in Israel. The company provides insurance products, such as compulsory car, property car, property, general, medical expenses and hospitalization, personal disability, critical illness, travel abroad, life insurance and savings, and other health insurance, as well as savings products. It is also involved in the direct financing activity; and provision of loans for purchase of vehicles, products, and services, as well as investment in real estate assets. The company was formerly known as Zur and changed to its name to Zur Shamir Holdings Ltd in February 1997. The company was founded in 1957 and is based in Petah Tikva, Israel.