M.Yochananof and Sons (1988) Ltd engages in the marketing and retail trade in the food and related products in Israel. It operates through Food Retail and Others segments. The company sells dairy products, pharmaceutical and cleaning products, fresh and frozen meat, fruits and vegetables, fish products, groceries, beverages, frozen products, delicacies, and bakery products. It also imports and retails household and personal care products, toiletries, and household utensils. The company sells its products to supermarkets and food retailers through its retail stores under the Yohannoff and Cheap Stock brands. M.Yochananof and Sons (1988) Ltd was incorporated in 1988 and is based in Rehovot, Israel.