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XLMedia PLC operates as a digital media company that creates content for audiences and connects them to relevant advertisers in North America and Europe. It owns and operates various sites in gambling, sports media, and sports betting. The company was formerly known as Webpals Marketing Systems Ltd. and changed its name to XLMedia PLC in November 2013. XLMedia PLC was founded in 2008 and is based in Saint Helier, the United Kingdom.