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Weidai Ltd., through its subsidiaries, engages in the online finance marketplace business in the People's Republic of China. Its platform serves as the intermediary for borrowers primarily small and micro enterprise owners and provides them with accessible credit. The company also offers auto-backed loans; other secured loans, including home equity and construction machinery loans; and unsecured loans comprising professional credit and consumption loans. In addition, it provides internet technology, asset management, and business management services. The company was founded in 2011 and is headquartered in Hangzhou, the People's Republic of China.