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VIVA World Trade Inc. imports and distributes alcoholic beverage products in Mexico. The company also supplies non alcoholic beverages. The company offers brands, including Mike's Hard Lemonade and ROCKSTAR Energy Beverages. The company was formerly known as Choicepoker.com Inc. and changed its name to VIVA World Trade Inc. in September 2006. The company was founded in 2003 and is based in Puerto Vallarta, Mexico.