VIP Play, Inc. engages in the online sports betting business in the United States. It operates an online sports betting platform and a mobile app under the ZenSports brand name that offers a sports book, peer-to-peer betting, eSports wagering, loyalty, and player retention. The company was formerly known as KeyStar Corp. VIP Play, Inc. was incorporated in 2020 and is headquartered in Sarasota, Florida.