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Tryg A/S, together with its subsidiaries, provides insurance products and services for private and corporate customers, and small and medium-sized businesses in Denmark, Sweden, and Norway. It operates through Private, Commercial, Corporate, and Other segments. The company provides car, fire and contents, house, accident, travel, motorcycles, pet, health, property, liability, worker's compensation, transportation, group life, boat insurance products, tourist assistance, and credit and guarantee insurance products, as well as marine, aviation and cargo insurance. It sells its products through call centers, online, sales agents, franchisees, car dealers, real estate agents, and insurance brokers under the Tryg Forsikring, Alka, Enter Forsikring, Trygg-Hansa, Tryg, Tryg Garanti, Atlaantica, Bilsport & MC, and Moderna Djurförsäkringar brand names. The company was founded in 1731 and is headquartered in Ballerup, Denmark.