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System1 Group PLC, together with its subsidiaries, provides market research data and insight services in the United Kingdom, the United States, Latin America, rest of Europe, and the Asia Pacific. The company offers various tools comprising test your ad, a testing platform that predicts the short- and long-term commercial potential of ads; test your innovation, a platform that harnesses consumer insights to accurately predict the commercial success of ideas; and test your brand, which measures the impact of ads and ideas on brand health. It serves advertisers. The company was formerly known as Brainjuicer Group Plc and changed its name to System1 Group PLC in March 2017. System1 Group PLC was founded in 1999 and is headquartered in London, the United Kingdom.