Saferoads Holdings Limited, together with its subsidiaries, provides road safety products and solutions in Australia, New Zealand, and the United States. The company offers flexible guideposts and signage products; rubber-based traffic calming products, including separation kerb and wheel stops; variable messaging sign boards; permanent and temporary public solar lighting poles; and permanent and temporary crash cushions including bollards and safety barriers. It also rents road safety solutions. The company serves state government departments, local councils, road construction and equipment hire sectors. The company was founded in 1992 and is headquartered in Pakenham, Australia.