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SÖDer Sportfiske Ab engages in the sale of sport fishing products in Sweden. It offers fishing rods, fishing lures, fishing reels, tools, caps, clothes, stickers, measuring decals, and accessories under the Söder Tackle, Söder Sportfiske, Söder Custom, and Eastfield Lures brand names. The company sells its products through e-commerce websites, such as Sportfiskeprylar.se, Sportfishtackle.com, and Sportfishtackle.de; and physical store. SÖDer Sportfiske Ab was incorporated in 2004 and is based in Årsta, Sweden.