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Silver Bullet Data Services Group PLC, together with its subsidiaries, provides data and digital transformation services and tools for marketing and advertising purposes in the United Kingdom, rest of Europe, and internationally. The company operates through two segments, Customer Experience (CX) Services and 4D Platform. It offers strategic consultancy and analysis, technical implementation, data activation, measurement and ROI, and managed services; Silverbullet Cloud, a portfolio of data tools and platforms that allows brands to personalize the customer journey; 4D, a privacy-first contextual targeting and insights platform; and data enrichment and AI measurement solutions. The company was formerly known as Silver Bullet Data Services Group Limited and changed its name to Silver Bullet Data Services Group PLC in June 2021. Silver Bullet Data Services Group PLC was incorporated in 2013 and is headquartered in London, the United Kingdom.