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Rapala VMC Corporation, together with its subsidiaries, operates as a fishing tackle company worldwide. It operates through e Group Fishing Products, Other Group Products, and Third Party Products segments. The company offers fishing tackle products, such as lures and baits, fishing hooks, and fishing lines and accessories. It also manufactures products for winter sports and other non-fishing businesses; and third party products for outdoor and winter sports. The company operates through Rapala, Okuma, 13 Fishing, Strike Master, VMC, Sufix, Storm, Dynamite, Marttiini, Peltonen, Williamson, Blue Fox, Carp Spirit, Luhr-Jensen, Ragot, Terminator, Remen's, and Elbe brand names. Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.