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Qutoutiao Inc. operates mobile content platforms for the distribution, consumption, and sharing of entertainment content in China. The company operates Qutoutiao, a mobile application that delivers customized feeds of articles and short videos to users based on their profiles, interests, and behaviors; Midu Novels, a mobile literature application, which offers users free literature; and Midu Lite that combines a loyalty program with Midu Novels. Qutoutiao Inc. was formerly known as Qtech Ltd. and changed its name to Qutoutiao Inc. in July 2018. The company was founded in 2016 and is based in Shanghai, China.