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PLAID,Inc. develops and operates KARTE, a customer experience SaaS platform in Japan. It also provides professional services for enterprise to support system development and operation for KARTE platform; EmotionTech CX, a customer experience (CX) survey and analysis support service to improve CX and customer loyalty; and EmotionTech EX, an employee experience (EX) survey and analysis support service to improve employee engagement. The company was incorporated in 2011 and is based in Chuo, Japan.