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The Brighton Pier Group PLC operates leisure and entertainment assets in the United Kingdom. It operates through Brighton Palace Pier; Golf; Bars; and Lightwater Valley segments. The company owns and trades Brighton Palace Pier that offers a range of attractions, such as arcades and funfair rides, as well as various on-site hospitality and catering facilities. It also owns and operates indoor mini-golf sites; leisure centres; premium bars under the Embargo República, Lola Lo, Le Fez, and Lowlander brand names; and Lightwater Valley theme park in North Yorkshire. The company was formerly known as Eclectic Bar Group plc and changed its name to The Brighton Pier Group PLC in April 2016. The Brighton Pier Group PLC was founded in 2006 and is headquartered in London, the United Kingdom.