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Pidilite Industries Limited, together with its subsidiaries, engages in the manufacture and sale of consumer and specialty chemicals in India and internationally. The company operates in two segments Branded Consumer & Bazaar, and Business to Business. The Branded Consumer & Bazaar segment offers adhesives, sealants, art and craft materials; and construction and paint chemicals for use by carpenters, painters, plumbers, mechanics, households, students, offices, etc. The Business to Business segment provides industrial adhesives and resins, construction chemicals, organic pigments, pigment preparations, etc. for use in various industries, including packaging, joineries, textiles, paints, printing inks, paper, leather, etc. It sells its products primarily under the Fevicol, Fevicol MR, Dr. Fixit, Fevikwik, M-Seal, Fevistick, Fevicryl, Fevigum, Rangeela, WD-40, MOTO MAX, Terminator, WUDFIN, HAI SHA, steelgrip, Araldite, Roff, and other brands. The company was founded in 1959 and is based in Mumbai, India.