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NIP Group Inc., through its subsidiaries, operates as an esports company primarily in the People's Republic of China, Sweden, and internationally. It operates Ninjas in Pyjamas, a PC/console esports brand; eStar Gaming, a mobile esports brand. The company also operates a portfolio of esports teams competing at various level in video game titles; and engages in talent management, event production, creative studios, and advertising businesses. In addition, it offers esports education related services to educational institutions; and licenses companies to use the image, including AI and virtual image of its athletes for promotion. NIP Group Inc. was incorporated in 2021 and is based in Stockholm, Sweden.