Nelly Group AB (publ) operates as a fashion company in Sweden, the rest of the Nordics, and internationally. The company offers clothing, accessories, beauty products, and sportswear, as well as lingerie, and swimwear for women under the Nelly brand. It sells and markets its products online through Nelly.com and NLYman.com. The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020. Nelly Group AB (publ) was founded in 1936 and is based in Borås, Sweden.