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MotorK plc, together with its subsidiaries, provides software-as-a-service for the automotive retail industry in Italy, Spain, France, Germany, and the Benelux Union. The company offers a combination of automotive SaaS products and digital solutions to the digital lead generation, management, and nurturing process; and technology and software solutions for car manufacturers, dealers, and service centers. The company also provides WebSparK, a web platform for traffic acquisition and lead generation performance; LeadSparK, a CRM platform to support the activities of car dealerships and automotive manufacturers; and StockSparK, an automotive stock management platform. MotorK plc was incorporated in 2010 and is based in Milan, Italy.