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MOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company operates an online platform that offers a range of fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, food, medical beauty products, health care products, grocery, and household supplies. It also provides online marketing, commission, financing, technology, and other related services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.