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The Mission Group plc provides marketing and advertising related services in the United Kingdom, rest of Europe, Asia, and the United States. It operates through Business & Corporate; Consumer & Lifestyle; Health & Wellness; Property; Sports & Entertainment; Technology & Mobility; and MISSION Advantage & Central segments. The company offers marketing communications services specializing in the technology, medical, property, and automotive sector; and advertising, media buying, digital marketing, events, and training services. It also provides sales promotion services; sports and entertainment marketing services; data services marketing; and pricing and market access services for the healthcare sector. The company was formerly known as The Mission Marketing Group plc and changed its name to The Mission Group plc in September 2019. The Mission Group plc was incorporated in 2006 and is based in Barnstaple, the United Kingdom.