East Buy Holding Limited, an investment holding company, engages in the livestreaming e-commerce business in the People's Republic of China. It operates live streaming channels, including East Buy Beautiful Life and East Buy Private Label. The company also sells agricultural products under the private label East Buy brand. In addition, the company is involved in the provision of software and technology, education advisory, online education, human resources and related services, tourism, and supply chain services. The company was formerly known as Koolearn Technology Holding Limited and changed its name to East Buy Holding Limited in February 2023. The company was founded in 2005 and is headquartered in Beijing, China. East Buy Holding Limited operates as a subsidiary of New Oriental Education & Technology Group Inc.