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Kogan.com Ltd operates as an online retailer in Australia. The company offers various brands across a range of categories, including electronics, appliances, homewares, hardware, toys, and others, as well as furniture; and owns and operates 20 private label brands. It also provides pre-paid mobile phone plans online; and holiday travel packages. In addition, the company offers general insurances, including home, contents, landlord, car, and travel insurances, as well as pet and life insurance; and NBN internet plans. Further, it provides superannuation funds, credit cards, telecommunications services, and power and gas services. The company provides its products under the company's brands, such as Kogan, Ovela, Fortis, Vostok, and Komodo, as well as products sourced from imported and domestic third party brands comprising Apple, Canon, Swann, and Samsung. The company was founded in 2006 and is based in Melbourne, Australia.