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JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for kids, women, and men in the United Kingdom, Republic of Ireland, Europe, North America, and internationally. It operates through Sports Fashion and Outdoor segments. The company also retails leisure goods, sports goods, fishing gear, athletic footwear, apparel streetwear, camping goods, boats, and bicycles. It offers its products under the JD, Size?, Footpatrol, Finish Line, Shoe Palace, DTLR, Livestock, Sprinter, Sport Zone, Sizeer, JD Gyms, Go Outdoors, Blacks, Millets, Tiso, Ultimate Outdoors, Fishing Republic, and Naylors brands. The company also licenses fashion brands and operates fitness centers; provides swimming lessons; builds and refurbishes swimming pools; and manufactures and distributes professional fitness equipment. The company was founded in 1981 and is headquartered in Bury, the United Kingdom. JD Sports Fashion plc is a subsidiary of Pentland Group Limited.