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Ihlas Ev Aletleri Imalat Sanayi ve Ticaret A.S. engages in the production and sale of household appliances in Turkey. The company operates through Household Appliances, Food, and Domestic and International Shipping segments. It offers cleaning robots, water heaters and purifiers, carpet washing machine, tea-maker, and vacuum cleaners and shampooers under Aura, Aura Cleanmax, Aura Roboclean, Aura Cebilon, Aura QVac, Aura Livac, and Aura Wdry brands. The company sells its products through dealer networks and distributors. It is also involved in the production and marketing of food; and domestic and international transportation, personnel transportation, warehousing, and warehouse management activities. The company was founded in 1970 and is based in Istanbul, Turkey.