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Healthier Choices Management Corp. operates natural and organic retail stores in the United States. The company operates in two segments, Grocery and Vapor. The company operates Ada's Natural Market and Paradise Health & Nutrition stores that offer fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health and beauty products, and natural household items; Mother Earth's Storehouse and Ellwood Thompson stores, which provide organic and health foods, and vitamins; and Greens Natural Food stores that offers organic produce and non-GMO groceries and bulk foods, various local products, juice and smoothie bar, fresh foods, vitamins and supplements, and health and beauty products. It also sells vitamins and supplements, as well as health, beauty, and personal care products through its TheVitaminStore.com website. In addition, the company offers Q-Unit and Q-Cup technology, a product that enables consumers to vape concentrates either medicinally or recreationally. Healthier Choices Management Corp. is headquartered in Hollywood, Florida.