Haypp Group AB (publ) operates as an online retailer of tobacco-free nicotine pouches and snus products in Sweden, Norway, rest of Europe, and the United States. The company operates in two segments, Core and Growth. It offers its products through e-commerce platforms and brands comprising haypp.com, nicokick.com, snushjem.no, snusbolaget.se, snus.com, snusmarkt.ch, northerner.com, snuslageret.no, snusnetto.com, vapeglobe.de, and nettotobak.com. The company was formerly known as Snusbolaget Norden Holding AB and changed its name to Haypp Group AB in September 2019. Haypp Group AB (publ) was founded in 2009 and is headquartered in Stockholm, Sweden.