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Globrands Ltd. distributes consumer goods in Israel. The company operates through Smoking Products Sector; Sweet and Snacks Sector; and Other Sector segments. It is involved in the importation, sale, and distribution of tobacco products and smoking products, including cigarettes, rolling tobacco, lighters, and papers to roll; distribution, sale, and marketing of sweets and snacks; and distribution of non-prescription pharmaceutical products. In addition, the company imports and distributes cigarettes under the Natural American Spirit, Camel, Winston, Kent, Pall Mall, Vogue, Rothmans, and Golden Virginia brands. It serves its products to retail customers and multinational corporations. The company was incorporated in 2000 and is based in Tel Aviv, Israel.