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FansUnite Entertainment Inc. operates as a sports and entertainment company. It focuses on regulated and lawful sports betting affiliate market, which includes customer acquisition, retention, support, and reactivation. The company also offers affiliate services, bespoke testing, and research engagements under the Betting Hero brand name; Props.com, which focuses on tools, news, and resources that are related to prop bets; and retail and digital customer activation services for sportsbooks, casinos, poker, and fantasy sports platforms. FansUnite Entertainment Inc. was incorporated in 2018 and is headquartered in Vancouver, Canada.