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Fenix Outdoor International AG, together with its subsidiaries, develops, manufactures, and sells outdoor products worldwide. It operates through three segments: Brands, Global Sales, and Frilufts. The company offers apparel, daypacks, backpacks, sleeping bags, tents, stoves, bags, outdoor shoes, and boots. It also operates outdoor retail chains; brand retail shops; and e-commerce business. In addition, the company sells its products under the Fjällräven, Tierra, Hanwag, and Royal Robbins brand names through stores in Sweden, Norway, Germany, Finland, Denmark, and the United Kingdom, as well as through online retail shops. The company was founded in 1960 and is based in Zug, Switzerland.