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PT Sinar Eka Selaras Tbk engages in the trading and retail of electronic equipment and clothing of various brands in Indonesia. The company operates through Smart, Active and Lifestyle segments. It distributes products, such as case and cover accessories, earphones, chargers, data cables, power banks, leather protectors, consoles, gaming accessories, and other peripherals from various brands; and outdoor equipment and sports fashion apparel, as well as footwear products, that includes sneakers, running shoes, and modern sneakers; clothing products, such as polo shirts, track tops, track pants and joggers, tracksuits, shorts, others; and accessories, that includes hats, backpacks, and others. The company was founded in 2009 and is headquartered in Jakarta Barat, Indonesia. PT Sinar Eka Selaras Tbk operates as a subsidiary of PT Erajaya Swasembada Tbk.