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Evoke plc, together with its subsidiaries, provides online betting and gaming products and solutions in the United Kingdom, Ireland Italy, Spain, and internationally. The company operates through Retail, UK Online, and International segments. It engages in the operation of gaming machines; and sports betting, casino, poker, and other gaming products, as well as offers telephone betting services. The company owns and operates its business through William Hill, 888casino, 888poker, 888sport, Mr Green, William Hill Vegas, SI Casino, and SI Sportsbook brands. The company was formerly known as 888 Holdings plc and changed its name to Evoke plc in May 2024. Evoke plc was founded in 1997 and is headquartered in Gibraltar, Gibraltar.