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Duluth Holdings Inc. sells casual wear, workwear, outdoor apparel, and accessories for men and women under the Duluth Trading brand in the United States. It provides shirts, pants, shorts, underwear, outerwear, footwear, accessories, and hard goods. The company offers its products under various trademarks, trade names, and service marks, including Alaskan Hardgear, Armachillo, Ballroom, Bullpen, Cab Commander, Crouch Gusset, Dang Soft, Dry on the Fly, Duluth Trading Co, Duluthflex, Fire Hose, Flexpedition, Longtail T, NoGA, No Polo Shirt, No Yank, Wild Boar, Spit & Polish, and Buck Naked. It markets its products through its website, catalogs, customer contact centers, and stores. The company was formerly known as GEMPLER'S, Inc. Duluth Holdings Inc. was founded in 1989 and is headquartered in Mount Horeb, Wisconsin.