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Reato Group AB (publ) operates a chain of hotels in Sweden, Norway, and Denmark. The company engages in real estate and technology businesses; provides marketing services to hotels; and franchises hotels under the First Hotels brand. It operates a chain of 39 hotels, including 29 hotels in Sweden, 4 hotels in Norway, and 6 hotels in Denmark. The company was formerly known as First Hotels International AS and changed its name to Reato Group AB (publ) in May 2022. Reato Group AB (publ) was incorporated in 1996 and is based in Stockholm, Sweden.