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EQ Inc. provides real-time technology and advance analytics in Canada and the United States. Its products include Atom, a geospatial marketing platform; LOCUS, a geospatial insights and analytics platform for location data enrichment, foot traffic analysis, customer analysis, competitor analysis, audience profiling, segment creation, and location planning; and Paymi that provides a seamless experience for members to securely connect their debit and credit cards and redeem cashback on their purchases. The company also provides advertising services comprising targeted digital media solutions. It serves advertising and marketing, automotive, insurance, media and telco, retail, real estate, and other industries. The company was formerly known as Cyberplex Inc. and changed its name to EQ Inc. in June 2013. EQ Inc. was incorporated in 1995 and is based in Toronto, Canada.