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Card Factory plc operates as a specialist retailer of cards, gifts, and celebration essentials in the United Kingdom and internationally. It operates through five segments: Cardfactory Stores, Cardfactory Online, Getting Personal, Partnerships, and Printcraft. The company provides greeting cards, celebration accessories, and gifts through cardfactory stores, cardfactory online retails, and network of third-party retail partners; and personalised cards and gifts through online retailer, as well as manufactures and sells greeting cards and personalised gifts through its stores and online businesses. It also offers printers; and operates as a property company. The company offers its products through various retail locations, as well as through its websites, such as cardfactory.co.uk and gettingpersonal.co.uk. Card Factory plc was founded in 1992 and is headquartered in Wakefield, the United Kingdom.