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Banca Generali S.p.A. distributes financial products and services for affluent and private customers through financial advisors primarily in Italy. It operates through Wealth Management Cash-Generating Unit (CGU) and Private Banking CGU segments. The company offers banking accounts and services; advisory services on the purchase and sale of securities on the secondary and primary markets; asset management services and mutual funds; insurance investments; and wealth management and trust services. The company was founded in 1997 and is headquartered in Milan, Italy.