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Asmallworld AG operates a digital travel and lifestyle ecosystem worldwide. It operates through two segments, Subscriptions and Services. The company offers ASMALLWORLD social network comprising ASMALLWORLD Collection, an online hotel booking engine focused on the hotels, as well as offers ASMALLWORLD VIP Rate that allows travel benefits; ASMALLWORLD Private, travel agency offering personalized travel curation services; ASW Hospitality, which provides hotel management and consulting services; First Class & More, a subscription-based luxury travel service; The World's Finest Clubs, a nightlife concierge that provides its members VIP access to nightlife venues; ASMALLWORLD DISCOVERY, which provides hotels with the opportunity to join the GHA DISCOVERY loyalty platform; and Jetbeds, a booking tool for First- and Business-Class flights. The company was founded in 2004 and is headquartered in Zurich, Switzerland. Asmallworld AG is a subsidiary of Pellegrino Capital AG.