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Simplicity Holding Limited, an investment holding company, operates casual dining full service restaurants in Hong Kong. The company operates through: Chinese Cuisine, Thai Cuisine, Malaysian Cuisine, Food Ingredients and Beverages Operations, and Aircraft's Engine Stand Repairing and Maintenance Services segments. It operates restaurants under the Marsino, Grand Avenue, and Baba Nyonya brands. The company also engages in the provision of aircraft engine stand repairing and maintenance services. In addition, it provides agency services for sale of noodles; and sells wine to third parties. The company was founded in 2003 and is headquartered in Wan Chai, Hong Kong.