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NEW ART HOLDINGS Co., Ltd. operates bridal jewelry business in Japan. The company offers bridal and fashion jewelry; artworks; and planning and operation of art auctions. It operates esthetic salons; manufactures and sales cosmetics and health food products; and develops and sells sporting goods. In addition, the company offers engagement rings and marriage rings under the Ginza Diamond Shiraishi and Excelco Diamond brands. The company was formerly known as New Art Co., Ltd. and changed its name to NEW ART HOLDINGS Co., Ltd. in October 2018. NEW ART HOLDINGS Co., Ltd. was incorporated in 1966 and is headquartered in Chuo, Japan.