EcoUp Oyj develops, manufactures, and sells construction products and raw materials. It operates in two business areas, Materials & Services, and Circular Economy Technology. The company provides Ekovilla thermal insulation materials, such as slab, blown wool, hermetic, and asphalt fiber products for new construction and renovation projects. It offers technologies for upcycling construction waste into re-usable materials. The company was incorporated in 1979 and is headquartered in Oulu, Finland.