Hup Seng Industries Berhad, an investment holding company, together with its subsidiaries, manufactures and sells biscuits in Malaysia. It operates through three segments: Biscuit Manufacturing, Beverage Manufacturing, and Trading Division. The company offers crackers, cream sandwich biscuits, assorted biscuits, cookies, and other series; instant coffee mix, teas, and cereals; and rice crackers and other products. It also sells and distributes beverages, biscuits, confectionary, and other food. In addition, the company exports its products. It sells its products under the Cap Ping Pong, Hup Seng Cream Crackers, Kerk, Naturell, In-Comix, and Want Want brands. The company was founded in 1958 and is based in Batu Pahat, Malaysia. Hup Seng Industries Berhad operates as a subsidiary of HSB Group Sdn. Bhd.