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United Electronics Company, together with its subsidiaries, engages in the wholesale and retail operations in the Kingdom of Saudi Arabia and internationally. It operates through Sales and Services; and Consumer Finance segments. The company is involved in the wholesale, retail, and e-commerce trade of electric appliances, electronic gadgets, computers and spare parts and accessories, furniture, and office equipment and tools, as well as offers installation, maintenance, repair, and warranty services. It also offers computers, smartphones, gift cards, and installment sales; marketing services; and consumer financing under Murabaha, Tawarruq, and Islamic credit card financing arrangements under the Tas'heel brand name. The company was founded in 2002 and is based in Al Khobar, the Kingdom of Saudi Arabia.