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Hatena Co., Ltd. engages in the internet-related business in Japan. The company offers content platform services, such as Hatena Blog, Hatena Bookmark, Human search Hatena, and Hate Lab; content marketing services, which include Hatena MediaSuite, Hatena Blog Media, Hatena Blog Corporate Plan, and Hatena Bookmark Native Advertising; and technology solutions services, comprising Mackerel and GigaViewer. It provides joint development/collaborative services, such as Magano, Jump Rookie!, Tomorrow's Young Jump, Kakuyomu, Magical i-land, suma plus, squid ring 2, Miiverse, Flipnote Hatena, Home appliances conference, and Pinga. The company was incorporated in 2001 and is headquartered in Kyoto, Japan.