China Harmony Auto Holding Limited, an investment holding company, engages in the sale of automobiles in Mainland China. The company provides luxury and ultra-luxury vehicles under the BMW, MINI, Audi Volvo, Land Rover, Lexus, Jaguar, Lincoln, Alfa Romeo, Rolls-Royce, Bentley, Ferrari, Maserati, and Lamborghini brands through dealership outlets. It also offers finance leasing and after-sales services; and sells pre-owned motor vehicles, as well as imports vehicles. The company was formerly known as China Harmony New Energy Auto Holding Limited and changed its name to China Harmony Auto Holding Limited in July 2020. China Harmony Auto Holding Limited was founded in 2005 and is headquartered in Zhengzhou, the People's Republic of China.