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Hobonichi Co., Ltd. engages in the operation and content creation of Hobonichi Itoi Shimbun website and the Hobonichi web store in Japan. The company plans, develops, and sells of Hobonichi Techo, Hobonichi Earthball, and other products. It also operates Hobonichi School; and Dokonoko, a photo posting app that connects dogs, cats, and humans. In addition, the company offers other books, stationery, miscellaneous goods, clothing, food, and products. Further, it is involved in the planning and operation of stores and events under the TOBICHI, Hobo Sunday, The Fun of Life Exhibition, and other brands. Hobonichi Co., Ltd. was incorporated in 1979 and is headquartered in Tokyo, Japan.