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Hurum Co., Ltd. researches, develops, manufactures, and distributes health supplements in South Korea and internationally. The company offers lactobacillus under the TrueLAC brand name; yogurt, yogurt maker, and seed probiotics under the Yogurberry brand; mandarin oranges under the Jeju Orange Factory brand name; raw materials and ingredients for cafes under the I'mYo brand; and health functional foods under the V:nergy brand name. It also operates frozen yogurt franchise store under the Yogurberry name. In addition, the company offers various health supplements Joint Smile, Lutein Zeaxanthin, Real Sleep, Empress's Pu'er Tea Diet, Cissus Speed Diet, and Estriple brand names. Further, it distributes products through various channels, such as large distribution, retailers, resorts, cafes, and online. The company was founded in 2005 and is headquartered in Seoul, South Korea.