Rongxin Education and Culture Industry Development Co., Ltd. engages in the content planning and distribution of children's books. The company offers children's books in the fields of early childhood enlightenment, children's science encyclopedia, cartoon/comic/picture book, game puzzle, etc. It offers its books under the Le Fun, Aoyoumao, and Eryu brand name. The company was founded in 2006 and is based in Xi'an, China.