ESTaid Corp. provides Internet and mobile services in South Korea. It operates Zum.com, a searching portal, which provides pleasure and information content, news, fun, hub, TV, and online shopping services; egloos.com, a blogging platform for games, animations, and cartoons; and Swing Browser, a browser service. The company also offers NEWSUM, a custom news recommendation app; and Lalla, a video fashion review app. The company was formerly known as ZUM Internet Corp. and changed its name to ESTaid Corp. in March 2024. ESTaid Corp. was founded in 2009 and is based in Seoul, South Korea.