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Netjoy Holdings Limited, an investment holding company, provides online advertising services in the People's Republic of China. It operates through three segments: Online Marketing Solutions Business, Software as a Service (SaaS), and Other Business. The company provides short video marketing and content service solutions; integrated and advertising distribution services for advertisers and advertising agencies; and platform subscription and advertising services through Tradeplus, a one-stop short video programmatic advertising and data management platform. It is also involved in live broadcasting, pan-entertainment, and exhibition businesses. In addition, the company engages in operating Huabian Platform, a pan entertainment-oriented content platform; and planning and production of short videos. Further, it provides integrated services comprising mobile short video marketing content creation; programmatic and cross-platform delivery; and performance tracking and data analysis. Additionally, it offers technical and consultation, as well as marketing services; and operates an entertainment-oriented content platform. The company's customers primarily include advertisers and advertising agencies for its online marketing solutions; and individuals for short plays and e-commerce distribution. It serves an advertiser base operating in a range of industry verticals, including online gaming, financial services, e-commerce, internet services, advertising, and culture and media. Netjoy Holdings Limited was founded in 2012 and is headquartered in Shanghai, China.